 
  "PlayON! is continually looking for ways to improve the value of our video offerings with consumers and advertisers. With ad-supported game highlights distributed for free to news sites, social communities and mobile devices, fans can connect with their favorite teams and players on their time. With ExtendMedia, we are able to expand beyond our current live and VOD products, to download-to-own games and portable highlights."
Phil Sharpe,
Senior Vice President and General Manager, PlayON! Sports.  |
OpenCASE Publisher
Syndicating video content and sharing video metadata “feeds” has become a critical component of any commercial video enterprise. Syndication gives an organization the ability to designate the distribution of content to affiliate organizations for resale for a specific period of time. Those organizations, in turn, can specify pricing and usage terms which override the default. This pricing and distribution mechanism extends considerable flexibility to corporate partnerships by providing the same content to consumers through different channels.
OpenCASE Publisher provides for the standards-based syndication of video product catalogs to multiple affiliate partners for sale/delivery within their own consumer storefronts. Like other asset processing workflow steps, multiple products can be syndicated to affiliates either manually or by specifying the syndication rules directly within the Product Automation Profile such that every product created by a certain profile is automatically syndicated to the appropriate affiliates.
Each affiliate can be provided log-in access to Production Control for managing their product configuration as well as specifying payment gateway and tax information (for those using OpenCASE to process the commerce transactions). Affiliates can also augment certain product characteristics such as the price and metadata, within the bounds of contractual agreements between the affiliate and the distributor. OpenCASE Publisher is also used to integrate with third-party systems including Advertising Networks, Streaming Players, Desktop Players and Search Engines. These third-party systems require OpenCASE to expose its catalog in a standards-based feed format for seamless integration. To ensure support for these integration points and to provide a foundation for future formats, an extensible feed mechanism is provided to handle these requirements.
The OpenCASE Feed Module exposes the product catalogs using standards-based feed formats including ATOM 1.0 and MediaRSS. This allows third-parties to query the feed at periodic intervals to get the most recent version of the product catalog. The feed can also be queried to return a subset of the catalog that includes products added within a specified date range. |
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