With more than 16 years of experience in the media space, ExtendMedia understands the challenges facing content owners and distributors. Through experience in creating and integrating content management and automation systems, ExtendMedia realizes the key to success is to create a product that is open, modular and flexible; a system that puts the service provider in control by giving them the flexibility to meet changing market needs, such as pay media and advertising, and an open architecture to integrate with existing systems.

OpenCASE® is a modular, end-to-end platform for the management, publishing and delivery of innovative content services to PCs, television and mobile devices. It enables rich & engaging consumer facing services in a multitude of commercial formats and operational models including streaming, secure retail and on-demand services.

OpenCASE facilitates the creation and management of all components of a large-scale commercial video business including:

• Unified Ingestion and Content Management
• Subscriber and Profile Management
• Product and Services Management
• DRM and Rights Management
• Billing and Transaction Management
• Ad Insertion and Campaign Management
• Content Fulfillment, Distribution and Delivery
• Reporting and Analytics
  

With OpenCASE, a content or service provider can define sophisticated business rules to control every aspect of the content service lifecycle: ingestion, description, encoding, encryption, packaging, pricing, ad insertion, syndication, distribution, and promotion from a modular, workflow-driven interface. ExtendMedia’s flexible commerce capabilities support multiple business models spanning pay media and ad-driven models, and ensure that service providers can adapt to changing market conditions.