Consumer electronics companies are at the tip of the digital video spear. The number of useful video devices is exploding and these represent what the video consumer actually experiences. Given that, these devices are only as useful and the content that is available for them. For this reason, many CE companies are exploring launching their own video services or partnering with other companies that can help them do so.

Consumer electronics companies need to:

1. Bundle Content Services With Devices
2. Explore Business Models
3. Own and Operate or Outsource

1. Bundle content services with devices

Consumers have come to expect more than “what’s in the box”. To be competitive in today’s device marketplace new products must have compelling content service offerings. ExtendMedia has a proven track record of working with rights holders and CE companies. Leveraging our OpenCASE platform, we can turn content service aspirations into a go-to-market reality.

2. Explore business models

Your customers expect choice and control and so should you. OpenCASE doesn’t lock you into a particular business model for content services you take to market. OpenCASE can support streamed advertising supported content to subscription or download-to-own options and everything in between.

3. Own and Operate or Outsource

You want the flexibility to get to market quickly, but the comfort of knowing that you can have ownership of your destiny. ExtendMedia offers OpenCASE in either hosted or licensed configurations. Fully hosted, managed service, installed on your site or evolve from one to another – you choose. Both options provide you a market leading, highly scalable platform complete with comprehensive documentation and training to meet the demands of today and position you for the future.