Media companies face a myriad of challenges as the digital content economy evolves. The number of content sources and distribution end points is proliferating and along with that, the sheer number of digital assets is exploding. In the meantime, in the interest of optimizing the monetization of assets, numerous business models must be addressed. Managing this complexity with a single, robust, purpose-built infrastructure is critical.

Media companies need to:

1. Manage Growing Complexity
2. Explore Direct Distribution, Business Models
3. Evolve Existing Distribution Relationships, Forge New Ones
4. Consolidate Disparate, Incompatible Technology Investments
5. Own and Operate or Outsource

1. Manage Growing Complexity

Every piece of creative that you deal with is in a different format with no standardized metadata. You need a solution that can simplify the ingestion and normalization of content from an ever growing number of sources. OpenCASE addresses this challenge and adds sophisticated automation to enable you to focus on marketing and growing your business.

2. Explore Direct Distribution, Business Models

The Internet removes the gatekeeper. You can now launch services directly to complement existing offerings with partners, maintaining more control over marketing or launch new and independent concepts directly to your audience. With OpenCASE you can be in market with exciting new consumer services in weeks, not months or years. OpenCASE provides out-of-the-box support for any type of service from ad-supported streaming to subscription downloads…and everything in between.

3. Evolve Existing Distribution Relationships, Forge New Ones

Syndication, syndication, syndication. OpenCASE can enhance your existing deals with detailed reporting and usage metrics while automating distribution and management of product windows. Go beyond direct distribution and syndicate your entire offering or segmented elements of your product catalog to an expanding ecosystem of partners.

4. Consolidate Disparate, Incompatible Technology Investments

You have launched (too) many services each with different players and management platforms to meet market expectations. OpenCASE provides a unified content management system to readily serve your existing consumer offerings and launch new ones without having to tear anything down.

5. Own and Operate or Outsource

You want the flexibility to get to market quickly, but the comfort of knowing that you can have ownership of your destiny. ExtendMedia offers OpenCASE in either hosted or licensed configurations. Fully hosted, managed service, installed on your site or evolve from one to another – you choose. Both options provide you a market-leading, highly scalable platform complete with comprehensive documentation and training to meet the demands of today and position you for the future.